MAGNETIC International is building the world's first Multi-Brand destination platform for Sports, entertainment, and Celebrity IP.
We transform influential Brand IP into Franchise Systems across Hotels & Resorts, Residences, Entertainment Venues, Experience Centres, Health & Wellness, and Private Members Clubs.
MC
Founder & CEO - MAGNETIC International
CEO, TKO Group
Executive Chairman, WME Group
CEO, UFC
Co-Owner, Thrill Sports
Founder, 24 Hour Fitness
Co-Founder & Executive Chairman UFC GYM
CEO & Co-Founder, UFC GYM
MAGNETIC International partners with Real Estate Developers, Operators, Investors, Family Offices, Real Estate Funds, Governments and Sovereign Wealth Funds seeking to create distinctive, destination-led projects powered by world-class brands.
Through our relationships across Sports, Entertainment, Lifestyle and Celebrity we help transform traditional real estate into high-performance branded destinations that attract customers, increase engagement and create long-term value.
Differentiate your projects, increase demand and create destinations that people want to visit, live in and belong to.
Launch distinctive branded concepts supported by proven systems, global partnerships and powerful fan communities. We work with Groups and HNW individual's.
Access opportunities at the intersection of brands, hospitality, franchising, entertainment and real estate.
Enhance portfolio performance through destination-led and branded asset strategies.
Partner with MAGNETIC on large-scale regeneration, tourism, entertainment, wellness and mixed-use development initiatives.